Prof. David Tse
Chair of International Marketing — School of Business, Hong Kong University
David K. Tse is the Chair Professor of International Marketing at the Business School of the University of Hong Kong. He taught for 10 years at the University of British Columbia after receiving his BBA (Chinese Univ.), MBA and PhD (Univ. of California, Berkeley). Since 2002, Professor Tse has served as Honorary Chair Professor of Marketing at Guanghua School of Management, Peking University and Honorary Professor of Marketing at Fudan University, Shanghai.
Professor Tse is known for his research in international marketing, marketing in China, and satisfaction research. He has published 37 international journal papers, six books, and 30 book chapters and conference papers. He is the founding vice-president of the Asia Academy of Management and co-founded the Chinese Management Centre at the University of Hong Kong.